Barack 2.0 Weekly Update - Lessons from the DNC

Posted by Brent | Blog, Social CRM, twitter | Tuesday 2 September 2008 9:22 pm

Below is this week's B2.0 update:

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This week we're glad to have a conversation with James Andrews.  James is Vice President at Ketchum Interactive, specializing in the creation of online media/blogger strategy, web/application development, and content production.   James is also Founder of TheKeyinfluencer.com.  Additionally James is an Expert Blogger for FastCompany.com. 

With his unique perspective as a social media expert, James shares with us his professional and personal experiences attending last week's Democratic National Convention.  James fills us in on how social media infused the event, how the Democrats embraced the blogger community, and how he used Twitter and Facebook to connect with people while at the convention.  He also shares lessons he wants small businesses to learn from the Obama campaign's strategic use of mobile messaging as well as social media.

We also had the honor of having our original Barack 2.0 slide presentation featured on the homepage of SlideShare.net last week.  Here it is below. Please feel free to download at your convenience:

View SlideShare presentation or Upload your own. (tags: crm 2.0)

B2.0 Weekly Update - Marketing Power of Domain Names

Posted by Brent | Blog, text messaging, twitter | Thursday 28 August 2008 12:12 am

Here's the latest Barack 2.0 weekly update:

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To download the mp3 just click here.

We do our weekly check on how many folks are following Senator Obama on Twitter, and also touch on the impact of the text message announcing the choice of Joe Biden as Obama's running mate.

We look at the impact the text message announcement had on Sprint:

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Weekly Update - MiGente.com: Barack and his 54,000 Other Online Friends

Posted by Brent | Blog, Social CRM, twitter | Monday 18 August 2008 10:38 pm

Here's is the latest B2.0 weekly update podcast:

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On last week's update we pointed out that Barack was about 500 followers short of becoming the most followed person on Twitter.  It didn't take long for him to jump into the number one spot, as many media outlets pointed out - even TechCrunch covered it the day he took the top spot.  Obama now has more than 59,000 followers - over 2,000 more followers than the number two person on the list, Digg's Kevin Rose.

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Weekly Update - Using Text Messaging to Announce VP Pick

Posted by Brent | Blog, Social CRM, text messaging, twitter | Tuesday 12 August 2008 12:48 pm

Here's the latest edition of the B2.0 Weekly Update podcast:

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On Sunday, the Obama campaign used Twitter to inform followers that their VP pick would be announced sometime between now and the start of the Democratic convention.

The way that this is being handled is causing significant buzz in the marketplace…

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B2.0 Weekly Podcast - Twitter, Video and ScribD

Posted by Brent | Social CRM | Tuesday 5 August 2008 8:16 am

Welcome to our first weekly podcast.  With these short audio programs we'll take a quick look at some of the latest ways the Obama campaign is utilizing social tools and strategies to drive their campaign.

Today Obama sent out a tweet from Twitter announcing his new energy plan.

This one tweet shifted the entire campaign in terms of use of social media application…

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Barack 2.0 Webinar Content Posted

Posted by Brent | Social CRM | Thursday 31 July 2008 6:58 pm
A few weeks back David Bullock and I had a conversation/webinar highlighting some of the reasons we felt small business people would benefit from taking a closer look at the Obama campaign's approach to social media.  We recorded it for your on-demand viewing: 

We've also put together an enhanced transcript of the webinar, complete with screenshots and links to the sites we discussed during the conversation:

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Finally, feel free to check out the audio portion of the webinar for quick listening:

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Please let us know if these has been helpful.  We also want to hear from you - tell us what you're interested in learning more about.  Let's make this a true conversation!


Barack Obama Social Media Lessons For Small Business

Posted by Brent | Social CRM | Wednesday 30 July 2008 9:34 pm

In many ways, the challenges Barack Obama's presidential campaign faces are representative of the obstacles we run into every day as small business owners and entrepreneurs.  It may not appear like this is the case, as we see him on television, on the cover of national publications and in photographs with world leaders. But that wasn't always the case, as many of us had never heard of him just four years ago.  And even when he announced his candidacy, he still wasn't taken seriously by political insiders…or outsiders for that matter.

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