Below is a link to our final B2.0 update:
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It is now official – President-elect Barack Obama has authored the most successful Internet marketing campaign ever. He and his campaign have gone from the longest of long-shots, to the presidency in less than two years. And his campaign’s embrace of technology has played a key role in spreading his message of hope and change to millions of people – people looking to be a part of that change.
David Bullock and I have had the pleasure of watching this unfold, and sharing some of things that piqued our curiosity with respect to just how Obama and his team utilized a dizzying array of tools and strategies. We’ve learned a great deal in studying the campaign, and we hope you learned along with us. In fact we know you did, based on the many comments you’ve shared with us.
We are greatly appreciative of all of you who’ve visited the site. We’ve been consistently surprised by all the interest people have shown in the business lessons coming out of this historical campaign. And we’re glad to have learned with you and from you.
Although this is the last B2.0 update, this is not the last you will hear from us, as we have some exciting things we’ll be announcing in the near future – so please stay tuned!
Thanks again for all of your support. David and I appreciate you all.
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Thank both of you for your time and labor of love.
L Martin Johnson Pratts last blog post..What you do to make a Black Woman Smile?
@iluvblackwomen thank you so much for your kind words, and for “tweetin’ us out”. David and I really enjoyed following this story as it unfolded. We learned a great deal about how we as business people can apply some the very same tools and strategies that the Obama campaign used. And found out they can work us as well.
Thanks again!
This has been a great blog to read. I learned a lot.
Ananda Leekes last blog post..Love’s Troubadours Celebrates President-Elect Obama
Martin:
Thanks for your passion. It shines through in your work. Thanks for the Retweet. We will continue this work as it is the blueprint for successful use of social media to promote an idea effectively.
Ananda:
Glad that you have enjoyed the blog.
We too have learned much about Barack Obama Social Media Marketing Plan in following this fantastic story. We are just now fully understanding the potential of this media and the reach that it can afford the user. Again this is only the start.
Take care and thank you…
Hi Brent, this info and Mr. President-Elect’s use of social media gave me the kick I needed to do even more. I’ve taken my blog up 2 or 3 more notches which is giving me a very strong showing in Google’s organic searches. I have 2 TV channels, slideshare presentations that turn my articles into pictures, and a lot more. Thanks for the great work.
Hi Peggy,
Thanks for the kind words. I think President-elect Obama’s campaign has inspired many folks in a number of ways. One of those ways is to give us the impetus to “inherit the web”, and all it has to offer us from a business perspective. In fact there are a million and one lesson to take away from studying the campaign, and we’ve just touched the tip of the iceberg. We plan on going a lot deeper!
Thanks again.
I belive his internet marketing campaign was very succesful compared to others and while others were doing social marketing as well I think it was obama as a person and what he stood for that made the social marketing 10 times as effective.
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