The book Barack 2.0: Social Media Lessons For Business is now available to the public.
This is a chronological examination of the successful social media strategy and multichannel methodologies used by the Obama 2008 presidential campaign team.
This document is the field model for the deployment and tactical strategy for social media and is based on the 12+ month study based on the work outlined on the www.Barack20.com website.
This data was gathered during the campaign month by month. This is not a speculative look back in an attempt to reconstruct the steps and nuances of the campaign as an afterthought.
See what Fast Company Is Saying about www.Barack20.com website as a reference.
Brent and I, thank you for your support.
This project has been an adventure. More to come.
