The Obama campaign is an excellent example of building and growing a tribe.
For those that have read the Barack 2.0 book you will see the mechanics and strategy for building a tribe using social and other media.
The social media technologies and platform today give any company the tools to enter the market.
But the questions then become…
- What do I say?
- How do I create value?
This video with the backdrop of the successful social media blueprint is profound in it’s implication for business moving forward.
For Business:
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What market can your business lead?
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What is the human concern that is being handled with your business?
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What do people really care about?
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What already existing community can your business tap into and provide service for?
Until Next Time,
Co-Author Barack 2.0 – Social Media Lessons For Business
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Thanks David. I just came back from the Blogging While Brown Conference in Chicago. We need to hear from you next year. http://www.bloggingwhilebrown.com